Divine Web Consultants
Seller
Ready to Sell
If you are looking somewhere online to sell your business, then look no further. My group of investors and business owners are actively looking to acquire multiple businesses a year in different industries but mostly SaaS and E-Commerce.
Get A Fair Offer For Your Business
Fair Market Analysis
Get Your Business In Front Of hungry Buyers
Sell Your Business Without The Fees
Steps To Selling Your Business
Before you even think about buyers, your business needs to be clean, simple, and transferable.
Focus on:
Clear profit & loss statements (last 24–36 months)
Separate personal and business expenses
Documented processes (how traffic, leads, sales, and fulfillment happen)
No “owner-only” bottlenecks
If your business is digital or affiliate-based, this step is critical:
SOPs for content publishing
Traffic sources clearly tracked
Affiliate accounts clearly listed
Determine The Value Of Your Business
Most small and online businesses are valued using:
Seller’s Discretionary Earnings (SDE) × multiple
Typical Industries and Metrics
Local service businesses: ~2.0–3.0× SDE
Online / affiliate / content sites: ~2.5–4.5× SDE (sometimes higher if stable)
Revenue consistency
Traffic stability
Platform risk (Google, YouTube, TikTok, etc.)
How dependent the business is on you
Get Your Business In Front Of Hungry Buyers
Decide how you will sell:
You have three common paths:
List yourself on marketplaces (ex: BizBuySell)
Use a broker (Or my network)
Sell directly through your own network
If you’re working with referral partners or brokers, they usually want:
Clean books
Clean ownership
Clean asset list
Close The Deal
Use a proper purchase agreement and escrow when possible.
Also make sure you understand:
Tax implications
Asset vs stock sale structure
Post-sale obligations
It’s very common for sellers to consult a CPA, Lawyer or follow guidance from organizations like the Small Business Administration and the Internal Revenue Service before closing
Frequently Asked Questions
1: How long does it take to sell a business?
Most businesses take 3 to 6 months to sell, depending on:
Price and financial performance
Industry demand
How prepared the seller is
How clean the financials are
Well-prepared businesses usually sell much faster.
2: How much is my business worth?
A business is typically valued based on:
Seller’s discretionary earnings (SDE) or EBITDA
Growth trend
Owner involvement
Risk and industry multiples
There is no single formula—true value is what qualified buyers are willing to pay.
3: Will my employees or customers find out I'm selling
No—if the sale is handled properly.
A professional process keeps the sale confidential until late in the transaction, usually after a buyer is vetted and under a non-disclosure agreement.
When selling a business, confidentiality is critical to protect morale, productivity, and the value of the company. Owners should limit knowledge of the sale to only essential parties, such as their attorney, accountant, and broker, all under strict confidentiality agreements.
5: What documents do I need to sell my business?
Common documents include:
CIM/deal brief of the company as a whole & reason for selling
last 3 years financials P&Ls
last 12 months financials P&L (Month to month breakdown)
3 years tax returns (not needed right away)
The more organized you are, the smoother the sale.
6: What makes a business harder to sell?
The most common issues are:
The owner is essential to daily operations
Declining revenue
Poor documentation
Customer concentration
Unrealistic price expectations
These can usually be fixed or improved before listing.
7: Do I need to stay after the business is sold?
Most deals include a short transition period so the buyer can:
Meet key staff
Learn operations
Ensure continuity
This can range from a few weeks to several months but this can be negotiated.
4: Do I need a business broker to sell my business?
You are not required to use a broker, but a broker helps with:
Pricing correctly
Confidential marketing
Buyer screening
Negotiations
Deal structure and closing coordination
Most owners use a broker to avoid costly mistakes and save time.
The downside to that is the broker fees and brokers often inflate the value of the business to get a bigger commission. I'm not a broker and I get paid on the buyer side.
So when sellers work with me and my network, they have access to our accountants, lawyers and the processes needed to sell your business.
This is where we are different from other M&A advisors. We get paid from the buyer side of the transaction so you can get more value for your business.
8: Can I sell a business that is not profitable?
Sometimes—yes.
Buyers may still be interested if:
The business has strong assets
Growth potential
Brand or customer base value
Strategic value to another company
9: How involved do I have to be during the sale?
Very little after the initial setup.
Most of your involvement is:
Answering buyer questions
Reviewing offers
Assisting during due diligence
Gathering the paperwork needed to complete the transaction
Ready to Sell?
Book an appointment with me or my assistant to help you get connected with my buyer network and bypass the broker fees.
Helping businesses automate their lead flow with processes and systems therefore making them more profitable and attractive to buyers and investors.
Menu
Services
